We are MIVOR​

MIVOR is a young fashion start-up and a brand against discrimination, founded in 2020. We started with meaningful fashion under the slogan „Wear your statement“, using elements of ethnicities and religions to celebrate diversity through design.

Since 2025, we’ve expanded our mission by actively engaging in anti-discrimination work. This includes creating educational content, developing a model to help individuals understand their own position on the spectrum between discriminatory and non-discriminatory behavior, and offering workshops to promote awareness.

Our goal is clear: less separation, more learning from each other — and a more peaceful world.

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Our Golden Circle

At MIVOR, we believe that discrimination doesn’t come from culture, religion, or ethnicity — it comes from mindset.

Some say religion or cultural differences are the root of conflict, but history shows: even without those, people find other reasons to divide. That’s why we don’t seek to erase differences — we embrace them.

Our mission is not to eliminate identity, but to shift the mindset behind discrimination. By promoting understanding, visibility, and pride, we aim to help build a peaceful world where diversity is not feared, but celebrated.

WHY
HOW
WHAT

We exist to create a world where no one is separated, excluded, or judged based on religion, ethnicity, or culture.

True equality begins in the mind — not just in law or action. We want a society where diversity is lived, respected, and proudly visible, and where no war or discrimination is justified by identity.

We build bridges between cultures, religions, and ethnicities by bringing them together — in both fashion and education.

Through meaningful design, educational content, and dialogue, we show how similar people truly are. We remove fear through knowledge and replace prejudice with understanding. And we empower people to wear their statement proudly and visibly.

We act in two powerful ways:

  • Passively through fashion: Every MIVOR piece combines elements from multiple cultures or religions — showing unity through design.

  • Actively through education: With tools like our anti-discrimination survey, workshops, and learning formats, we help people reflect, grow, and take action.

Because change starts when we learn — and it becomes visible when we wear it.

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THE MIVOR TEAM

The two founders, Marijan Govorković and Mehmet Burak Demir, discovered their common ground in shared values and beliefs — despite their different origins and religions. Their friendship became the foundation of MIVOR: a brand built on mutual respect, daily learning, and peaceful coexistence.

Both founders actively immersed themselves in the beauty and richness of global cultures and faiths, striving to live by example.

In 2023, Burak stepped away from his operational role at MIVOR to pursue new personal challenges. To carry the journey forward, Maja Govorković, joined the team and brought fresh energy and dedication to the cause. Together, the MIVOR team remains committed to building bridges and breaking down walls.

Marijan Govorković

Founder

 Discrimination based on religion and ethnicity is now more in focus than ever before. With MIVOR we want to tackle a problem as old as humanity.
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Maja Govorković

Co-Founder

 Racism is not something people are born with, it’s something the society taught them. As MIVOR we will break the fixed mindset of this society.

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Who is MIVOR ?

MIVOR was founded in 2020 and is based in Germany. We are not the average fashion brand that focuses on prestige. MIVOR is quite the opposite. We are a brand for everyone, which is the core identity of our company. Our vision inspires every day new people who symbolise their openness to coexistence by wearing our fashion or by sharing our content.

Joy, creativity, innovation and a great atmosphere are important components of our daily teamwork. We strongly believe that good collaboration is crucial to achieve our goals. At MIVOR, we value diversity and work closely together to bring our ideas to life. Our collections are inspired by the world around us. We value high-quality materials, timeless designs and sustainable manufacturing processes. Our fashion should not only look good, but also feel good. We want to create clothing that highlights the confidence and personality of each individual. In addition, we are committed to social responsibility. Through various initiatives and partnerships, we are committed to positive change in our community and beyond.
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20250512_120431