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Every brand needs an identity. The young founders were aware of the enormous influence of a logo and worked especially in the beginning a lot on it and the associated brand concept.
During a daily activity, the founder Marijan Govorkovic came up with the idea of creating MIVOR. By dealing with the issue of discrimination against other religions and ethnicities, the founder had various approaches to solving the problem. When he was doing a daily activity, he literally saw the logo in front of his eyes. The logo that jumped into his mind symbolized two people and the founder already knew who should be the second person at his side in the fight against discrimination.
More about the founding story in our last blog:
From the scratch to the final design
The founders first put the idea on paper afterwards they learned how to edit and create vector graphics. Back then the logo looked very similar to the final product but it has undergone some important changes over time.
On the left side, the outline of Marijan can be seen in the logo praying in the usual christian way. On the right, the co-founder Mehmet Burak Demir is symbolized praying in the islamic way. Together they stand for openness towards other religions and ethnicities. The concept of the Logo stood already, however on the small things it depended. Where should the name of the company be placed or should it not be in the logo at all ? Should the logo remain empty inside or should it be filled? These questions had to be answered.
The founders of MIVOR meet with a designer to complete the logo.
He created several designs. Unfortunately, the design of the founders was not taken into account during the creation of the prototype. The designer created logos according to his taste, so the cooperation was quickly terminated. It is not uncommon for producers of products or service providers to do what seems right to them and not take into account the wishes of the customers. The founders wanted to do this for their customers differently.
Fortunately, the founder could optimize together with the help of a friend the logo. A simple logo was created with elegant design, which perfectly reflects the vision of coexistence.
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